SEA Startups Shift Hiring Focus to Revenue-Generating Roles in 2023, new Glints and Monk’s Hill Ventures Report Finds

The report finds that startups will look to invest in more revenue-generating roles such as sales, business development, and marketing and PR in 2023 as companies refocus on path to profitability.
SEA Startups Shift Hiring Focus to Revenue-Generating Roles in 2023, new Glints and Monk’s Hill Ventures Report Finds

Monk’s Hill Ventures (MHV) and Glints today launched the Southeast Asia Startup Talent Report 2023. The second iteration of the report provides a deeper dive into hiring trends, salary and equity data for founders and C-suites, and startup talent from over 10,000 data points and 30 interviews with startup founders across Singapore, Indonesia, and Vietnam. 

The report finds that startups will look to invest in more revenue-generating roles such as sales, business development, and marketing and PR in 2023 as companies refocus on path to profitability. Additionally, while salaries continue to increase, the growth rate will be much lower than in previous years from upwards of 30% to 5-7% per annum.

“Vietnam continues to be a hub for strong tech talent as evidenced in this year’s report. The best coders in Vietnam are compensated competitively to those based in Singapore. The report we hope equips local startups with the tools they need to hire, attract, and retain talent and empowers talent to grow and scale within the maturing startup ecosystem,” said Bryan Lee, General Manager of Glints Vietnam.

Key findings from the report include:

The tech talent crunch persists in Southeast Asia, with tech roles remaining high in demand, earning on average 38% more than non-tech roles.

Cash still prevails over equity in the region. While 86% of companies surveyed offer ESOP, on average, ESOP is only made available to one-third of their talent.

Median CEO base salary grew 2.4x for those that raised 0-5M rounds compared to 2021 as companies raise larger rounds. More CEOs are taking greater equity dilution, likely due to current headwinds. We saw a 5% drop in equity for CEOs in the 5-10m funding stage compared to 2021.

Engineering remains the most sought-after tech function, with the VP of Engineering* making upwards of $235,200 annually. Specialized skills such as product and data are also highly attractive to employers. After engineering, talent in product and data are the highest-paid.

Product managers saw the biggest salary increase, making 27% more than in 2021.

Hybrid work is becoming the status quo, with 45% of startups offering hybrid work and 12% offering remote work options to employees across markets.

Singapore remains the most expensive market to hire tech talent, with engineers paid 3x higher than in Indonesia and Vietnam. Product Managers are also paid 3x higher in Singapore than in Indonesia and Vietnam.

As companies focus on the path to profitability and positive cash flow this year, the top 3 functions that companies prioritize hiring for in 2023 across markets are engineering, BD & sales, and marketing & PR.

“With a young skilled population steeped in STEM education and its huge services industry ripe for digital innovations, Vietnam continues to be a strong tech talent market despite the current economic slowdown,” says Justin Nguyen, General Partner of Monk’s Hill Ventures.

“There is a steady rise of Vietnamese engineering-centric founders who have propelled product-centric cultures. This is behind the growth of some formidable companies and a big reason behind Vietnam turning into a major startup tech hub. The workforce here is one to be reckoned with and it’s increasingly the case that Vietnam is where regional champions go to build their high-performing tech teams.”

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